Phoenix Star was founded by Adit Jasani, a third generation diamond dealer. He has over 25 years of experience in the diamond industry, from rough diamond trading & manufacturing, to polished diamond distribution and jewellery manufacturing & distribution. Phoenix Star is located in Mumbai and has global distribution.
The business is divided into three key operations: loose diamond sales, diamond & colored stone jewellery, and bespoke jewellery. These operations are united by a common characteristic – offering the highest quality product in the most cost efficient and consistent manner.
We offer natural and lab grown diamonds in all sizes, shapes, colours, and clarities. Phoenix Star produces the finest quality diamonds at state of the art production facilities, employing the most highly skilled diamond workers in the industry. The plants are equipped with the latest and most advanced technology to achieve maximum quality at the lowest cost, with the fastest possible cycle time.
Phoenix Star maintains complete visibility and transparency throughout the production pipeline from the sourcing of the rough diamonds to the sale to the final customer. Quality control is carried out at every stage of the process flow. Our strength lies in round and fancy shaped diamonds from Carats 0.01 to 5.00 in qualities from IF to I3 in all commercial colours. We also specialise in GIA certified diamonds.
Lab Grown Diamonds are produced using a technological innovation that yields diamonds of exceptionally high quality and purity. They are identical in their composition, as well as in their physical appearance, to mined diamonds. Each Lab Grown diamond above one carat is sold with full disclosure in the form of a certificate.
Our Lab Grown Diamonds are often able to achieve a higher quality than their mined counterparts due to the environment in which they are grown. Each diamond is carefully faceted and crafted into a beautiful, fiery and brilliant diamond. They are environmentally friendly and conflict free. Our diamonds set the standard and are becoming the diamond of choice for the socially responsible and eco-conscious diamond buyer.
We specialise in a wide range of jewellery including rings, earrings, pendants, necklaces and bracelets.
We have 20 years of jewellery manufacturing experience with large-scale operations catering to any demand, with a constant focus on product development, customer needs and value added services like customised marketing concepts, merchandising and branded products. We operate two independent production facilities, one for natural diamonds and one for lab grown diamonds.
Our strength lies in diamond jewellery set in gold, from classic to fashion styles, micro-pave to solitaires, with the highest quality standards and world class finish.
We manufacture jewellery for our international customers in SEEPZ, the specialized industrial zone in Mumbai. We have the ability to generate over 3000 new designs per year using state of the art machinery, including CAD-CAM technology and 3D printing.
We work with some of the largest companies in the industry, and we have been active in the following markets for over 20 years: Europe, USA, Middle East and Asia.
We are proud to launch our B2C bespoke jewellery brand called Riyali. We enable our customers to design and customise their own unique piece of jewellery to suit their specific requirements. Our team have created a collection of unique designs that comes from their extensive experience in the jewellery industry.
At Riyali, we combine expertise with a passion for exceptional customer service, and you will always receive the personal touch you deserve.
We incorporate the latest in Computer Aided Design (CAD) and production technology alongside traditional jewellery techniques. We source the finest diamonds and coloured stones. Choose from a collection of precious metals including silver, gold, palladium and platinum.
We can work within your budget to create the item that is absolutely right for you. Our wealth of experience, expertise and advice can guide you through the process to produce a piece of jewellery that will perfectly capture that special moment in your life.
Whether you want a ring, pendant, earrings or a unique item, our expert will talk you through the options that you can consider, giving you total control over your design.
Our designers will then produce a sketch or computer produced picture of your ideas for your approval.
When you have approved the final design our craftsmen and master goldsmiths will produce your piece of jewellery using the latest technology and traditional craftsmanship.
Our bespoke design team works closely with you to inspire and create a unique design that matches your requirements and reflects your personal style.
Once your design ideas have been captured the design is realised through 3D Computer aided design to provide a visual preview of your bespoke piece.
In our workshop, our master craftsmen sculpt and set your design by hand to realise your vision.
